Abu Dhabi: Al Masaood Automobiles Service has launched a major transformation aimed at redefining service excellence in the automotive industry. As the authorized distributor of Nissan, INFINITI, and Renault in Abu Dhabi, Al Ain, and the Western region, the company has reformed its operations to provide a seamless, customer-first experience.
The transformation involves standardizing management practices across all branches, which has improved workflows and fostered stronger collaboration among teams. By engaging frontline employees and gathering their insights, the company has refined its processes and enhanced productivity, ensuring a consistent high-quality service for every customer.
A key part of this initiative is investing in people through extensive training, professional development, and performance-driven incentives. Programs such as Nissan’s “Fix It Right the First Time” have raised service success rates to 97% and increased service contract penetration by more than 20%. General Manager Rimoun Hanouch stated that true transformation goes beyond improving processes—it is about anticipating customer needs and evolving to exceed them.
This move comes at a time when customer expectations in the automotive industry are rapidly changing, and competitive pressures demand not only quality vehicles but also an exceptional ownership experience. By strengthening operations and enhancing the customer journey, Al Masaood Automobiles Service aims to set new industry standards and lead the way in service excellence.
The company’s proactive approach underscores its commitment to continuous improvement and innovation, positioning it as a leader in the evolving automotive landscape.
